Jeff Mains | Future Proof Founder

I joined Jeff Mains on Future Proof Founder to talk about how FishTank App Inc started. An internal AI voice-call tool at my web agency, a team that pushed me to ship it, and what I learned after traditional crowdfunding platforms turned the idea down. We cover why I think the hard part of early-stage company discovery is often the format (pitch decks vs. video), building in public, a “carefully reckless” way to name the thing you are avoiding and then do it, and why distribution and content skill matter more for many founders than they used to. Where the conversation mentions Shark Tank–style video, watching founders pitch, or everyday people investing, that is about how people discover companies—not a claim that social content is the principal basis for judging a founder or making an investment decision, and not a description of a live offering. FishTank App Inc. is the software company I founded and lead as CEO. FishTank Funding Portal LLC is a separate legal entity formed in connection with Regulation Crowdfunding. This summary does not describe that LLC as registered, does not describe a live Regulation Crowdfunding offering, and does not treat private fundraising in FishTank App Inc. as Regulation Crowdfunding.